Fractional Head of Marketing for Law Firms

A fractional head of marketing provides senior marketing leadership on an ongoing, part-time basis rather than as a full-time executive hire. LEXGRO supports law firms with audits, strategy, vendor oversight, campaign guidance, reporting, intake optimization, and team development. The engagement is customized around the firm’s goals and can provide strategic direction alongside hands-on marketing accountability.

Depending on the engagement, services can include a marketing audit, strategy development, a 12-month roadmap, budget allocation recommendations, weekly or monthly strategy sessions, vendor coordination, performance tracking, campaign optimization, team training, hiring guidance, and reporting. LEXGRO also supports channel attribution, intake workflows, SEO and content strategy, media planning, and ongoing growth optimization.

LEXGRO offers Light, Standard, and Intensive engagement levels. The Light engagement includes an initial audit, strategy development, monthly strategy sessions, vendor oversight, and reporting. Standard and Intensive engagements add deeper strategy support, more frequent sessions, campaign optimization, team training, project management, and expanded vendor oversight. The appropriate structure depends on the firm’s marketing needs and internal capabilities.

Yes. LEXGRO provides fractional marketing leadership and related services for law firms across the United States. The company specializes in legal marketing and supports practice areas including Personal Injury, Family Law, Immigration, Estate Planning, Bankruptcy, Criminal Defense, Workers’ Compensation, and Mass Tort, with service availability varying by offering.

LEXGRO focuses reporting on business outcomes rather than visibility alone. Its approach can connect channel activity with lead volume, intake conversion, case status, and signed-case performance. LexxlyIQ brings marketing, intake, case, and revenue data into a unified view, helping leadership understand where opportunities are created, where cases are lost, and how budgets may be better allocated.

Yes. Vendor coordination and oversight are included in applicable Fractional CMO engagements. LEXGRO can review vendor performance, establish accountability, coordinate SEO, PPC, web, and other marketing partners, and provide reporting focused on meaningful business outcomes. The goal is to align outside vendors with the firm’s strategy, budget priorities, performance expectations, and intake process.

Yes. The Strategic Marketing Implementor service places a trained marketing specialist within the firm to execute marketing activities under CMO guidance. This creates a bridge between strategic planning and daily implementation, while allowing the specialist to integrate with the firm’s existing team. LEXGRO also provides campaign oversight, vendor support, intake coaching, and other execution guidance through relevant engagements.

Monthly Fractional CMO fees cover strategic consulting and marketing leadership, including strategy development, vendor management, campaign oversight, calls, and ongoing support. Advertising spend, external vendor fees, and creative production are separate costs. LEXGRO can help firms evaluate budgets and vendors, but those third-party expenses are not included in the engagement fee.