Personal Injury Law Firm Marketing Agency

No. LEXGRO does not deliver SEO, PPC, content or web design. It measures what your existing provider produces — qualified leads, intake conversion, signed cases and cost per signed case — so performance can be judged by a party with no stake in the result.

On case economics, not rankings. Track qualified leads from organic, intake conversion on those leads, signed cases and cost per signed case by landing page. Rankings and sessions are leading indicators; they matter only if they end in retained clients.

Almost always qualification or intake. Rankings can rise on terms with little hiring intent, or the calls they produce can arrive into a process that loses them. Both are diagnosable by following organic visitors through to signed matters — and neither is fixed by changing agency.

Four things, all of which should be established before the conversation starts. Cost per signed case by source for the last four quarters. The qualified-lead rate by channel. Where prospects are lost between inquiry and retainer. And whether analytics, call tracking and attribution history sit in accounts your firm owns rather than the agency's. Firms that establish these either fix the existing relationship or switch with a scoreboard already running.

Five questions: what is our cost per signed case from organic by source; what share of organic leads were qualified; where do leads die between inquiry and retainer; what is credited to SEO that another channel also touched; and whose accounts hold the data. A capable provider welcomes all five.

Local improvements often appear within three to six months; broader organic case volume typically compounds over six to twelve. Set the review date in advance and measure it on qualified leads and signed cases rather than ranking positions.

Commonly $2,000 to $10,000+ per month depending on market competition and scope. The figure that decides whether it is worth it is cost per signed case — a larger retainer producing steady matters is cheaper than a small one producing none.

Not before establishing a baseline. Switching without recording cost per signed case by source for recent quarters guarantees the next provider's performance is equally unverifiable, which is why firms cycle through agencies without improving.

Yes. LEXGRO measures marketing and intake performance for firms across the United States, including personal injury. The engagement is measurement and interpretation, delivered alongside whichever providers the firm already uses.