Organic Performance Audit
An independent read on what your SEO is producing: which pages and queries generate qualified inquiries, and which generate traffic that never retains.
Independent measurement of legal SEO for law firms. LEXGRO follows organic visitors through calls and intake to signed cases, so a firm can see qualified leads, intake conversion and cost per signed case by source. LEXGRO delivers no SEO, PPC, content or web design, which is what keeps vendor scorecards free of channel interest.
Independent measurement of legal SEO performance — attribution, vendor scorecards and intake diagnostics, not campaign execution.
An independent read on what your SEO is producing: which pages and queries generate qualified inquiries, and which generate traffic that never retains.
LexxlyIQ follows organic visitors through calls, forms and CRM records to signed cases, so cost per signed case from search is a figure your firm owns.
Your agency graded on qualified leads, intake conversion and signed cases rather than rankings. LEXGRO sells no SEO, so it is not grading its own work.
Organic calls are only worth what intake converts. Speed to lead, answer rates and qualification measured against the cases they should have produced.
Whether organic has earned more of next quarter's budget than paid, argued from source-level case economics rather than channel preference.
One monthly view: qualified leads, intake conversion, signed cases and cost per signed case by source, with the decision each number implies.
Rankings are an input. The question that decides whether legal SEO is worth its retainer is how many qualified inquiries it produced, how many became signed cases, and what each of those cases cost. LEXGRO measures that chain independently of whoever delivers the work — it sells no SEO of its own — so the answer does not depend on the provider's own reporting. LexxlyIQ follows marketing → lead → intake → signed case → revenue in a single view, so cost per signed case by source is a number the firm owns rather than one a vendor reports.
Independent measurement, because the party delivering the work should not grade it.
LEXGRO sells no SEO, PPC, content or web design. Nothing in the measurement benefits from a particular channel winning.
Founder Keith Dyer brings 25 years of legal marketing experience to interpreting what the data means for the next decision.
Channel, intake and vendor decisions argued from cost per signed case rather than traffic or rankings.
Attribution and intake data stay in accounts the firm controls, so the scoreboard survives any vendor change.
Experienced guidance for ambitious law firms ready to grow.
Founder
Keith Dyer is the founder of LEXGRO, bringing 25 years of career-long experience in legal marketing to law firms nationwide. As Founder, Keith leads the agency's strategic direction, applying deep industry expertise to build proven growth systems tailored specifically for law firms ready to scale. Throughout his career, he has partnered with over 100 law firm partners and managed millions of dollars in marketing spend, generating more than $75M in revenue for his clients. Keith is also the host of the Law Firm Growth Podcast and a frequent speaker at legal marketing conferences, establishing him as a trusted thought leader in the industry. He is committed to helping law firms across the United States achieve measurable, sustainable growth through systems-based marketing strategies grounded in decades of hands-on experience.
No. LEXGRO does not deliver SEO, PPC, content or web design. It measures what your existing provider produces — qualified leads, intake conversion, signed cases and cost per signed case — so performance can be judged by a party with no stake in the result.
Talk with LEXGRO about measuring the chain from spend to signed case.
Career legal marketing leadership
Broad law firm partnership experience
Documented client revenue impact
Tell us about your firm's goals, current vendors and where you suspect budget is leaking. We'll show you what independent measurement would reveal.
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