Beyond the Dashboard

Independent marketing intelligence: measurement and interpretation of what a firm's marketing and intake actually produce. LexxlyIQ joins CRM, call tracking, advertising and intake data so qualified leads, intake conversion, signed cases and cost per signed case by source are visible. LEXGRO delivers no SEO, PPC, content or web design.

No. Staffing models are priced by availability — hours of a senior person. LEXGRO is built around a measurement system plus the judgement to interpret it: which vendor is underperforming, where intake leaks, and where the next dollar should go. The deliverable is decision-grade intelligence rather than a seat on the org chart.

That is the normal arrangement. LEXGRO is designed to sit beside internal marketers, agencies and fractional leaders rather than replace them, supplying the scorecard they are all measured against. Most firms keep their vendors and simply begin managing them against real outcomes.

A dashboard displays numbers from the systems it connects to. Intelligence interprets them: it connects marketing to intake to signed cases, identifies where qualified prospects are lost, reconciles channels that double-count the same matter, and turns that into a decision about next quarter's budget. Firms rarely lack dashboards. They lack the connective work and the judgement applied to it.

Engagements generally run $5,000 to $15,000 per month depending on data complexity and the depth of strategic support. Advertising spend, vendor fees and creative production stay with the parties delivering them. A full-time CMO typically carries $305,000 to $625,000 annually all-in.

A diagnostic that establishes the baseline: cost per signed case by source for recent quarters, plus a review of vendors, budgets, attribution and intake workflow. Without that baseline no later change can be judged, which is why it comes before any recommendation.

Along the full chain: marketing to lead, lead to qualified lead, qualified lead to intake contact, intake to signed case, signed case to revenue. Monthly reporting shows cost per signed case by channel, lead quality trends, response times and intake conversion, with the change each finding implies.

Because the party delivering marketing is rarely well placed to grade it. When execution and reporting share a source, the evaluation cannot be audited — which is why firms often hold several irreconcilable accounts of the same quarter. LEXGRO sells none of the services it measures.

That is the most common pattern we see and it is diagnosable. When visibility is healthy and cases are not, the loss sits between the click and the signed case: unanswered calls, slow follow-up, weak qualification, or traffic without hiring intent. Changing vendor fixes none of those.