Evergreen Training
Access a self-directed video library with step-by-step law firm marketing lessons, ready-to-use templates, scripts, SOPs, ROI calculators, budget planners, and tracking spreadsheets.
Build practical law firm marketing expertise with structured training designed for marketing directors and internal teams. LEXGRO provides step-by-step lessons, ready-to-use templates, scripts, standard operating procedures, budget planners, and ROI tools tailored to legal marketing. Learn how to strengthen strategy, improve accountability, and support scalable growth for firms serving clients across the United States.
Practical training, leadership education, and implementation support help legal marketing teams build stronger internal capabilities.
Access a self-directed video library with step-by-step law firm marketing lessons, ready-to-use templates, scripts, SOPs, ROI calculators, budget planners, and tracking spreadsheets.
Develop broader business leadership skills through self-paced courses, standard operating procedures, and access to vetted vendors informed by experienced CMO, COO, and CFO expertise.
Improve the connection between marketing and signed cases through call grading, intake performance analysis, and coaching designed to help teams qualify and convert potential cases more effectively.
LEXGRO helps law firm marketing directors develop the knowledge and systems needed to manage marketing with greater confidence. Training covers strategy, channels, budgeting, measurement, vendors, content, and intake performance through practical lessons and reusable tools. Content is built for legal practices across the United States, with resources tailored to practice areas such as Personal Injury, Family Law, and Immigration.
Learn from a legal marketing specialist built around practical systems, accountability, and measurable growth.
Training is built specifically around law firm marketing, growth systems, and legal practice needs.
Founder Keith Dyer brings 25 years of legal marketing experience to the training approach.
Use templates, scripts, SOPs, calculators, planners, and spreadsheets to support daily execution.
Build repeatable marketing capabilities that help law firms across the United States pursue sustainable growth.
Learn from experienced legal marketing leadership and systems expertise.
Founder
Keith Dyer is the founder of LEXGRO, bringing 25 years of career-long experience in legal marketing to law firms nationwide. As Founder, Keith leads the agency's strategic direction, applying deep industry expertise to build proven growth systems tailored specifically for law firms ready to scale. Throughout his career, he has partnered with over 100 law firm partners and managed millions of dollars in marketing spend, generating more than $75M in revenue for his clients. Keith is also the host of the The Circle of Trust Podcast and a frequent speaker at legal marketing conferences, establishing him as a trusted thought leader in the industry. He is committed to helping law firms across the United States achieve measurable, sustainable growth through systems-based marketing strategies grounded in decades of hands-on experience.
The self-directed training program includes a comprehensive video library with step-by-step lessons covering law firm marketing. Participants also receive ready-to-use templates, scripts, standard operating procedures, ROI calculators, budget planners, and tracking spreadsheets. Training content is tailored to legal practice areas, helping marketing directors apply the material to the needs of their own firms and internal teams.
Talk with LEXGRO about the right training path for your firm.
Tell us about your team, practice areas, and marketing goals so LEXGRO can help identify the right training resources.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.