Marketing Intelligence
LexxlyIQ joins CRM, call tracking, advertising and intake data into one view of the chain from spend to signed case, so cost per signed case by source belongs to the firm.
Independent marketing intelligence for Florida law firms. LEXGRO measures the chain from marketing spend through intake to signed cases — qualified leads, intake conversion and cost per signed case by source — and holds existing vendors accountable against it. LEXGRO sells no SEO, PPC, content or web design, so the reporting carries no channel agenda.
Independent marketing intelligence, vendor accountability and intake diagnostics for Florida law firms — measurement and interpretation, not campaign execution.
LexxlyIQ joins CRM, call tracking, advertising and intake data into one view of the chain from spend to signed case, so cost per signed case by source belongs to the firm.
Senior legal marketing judgement on what the data means — which movement is noise, which vendor is underperforming, and which decision the evidence supports.
Independent scorecards for the SEO, paid media and web vendors a firm already uses, graded on qualified leads and signed cases by a party that sells none of those services.
Most marketing waste is an intake leak rather than a traffic problem. Speed to lead, answer rates, qualification and follow-through measured against the cases they should have produced.
Where the next dollar should go, and which line item is buying inquiries that never convert — argued from source-level case economics rather than channel advocacy.
One monthly view partners actually use: qualified leads, intake conversion, signed cases, cost per signed case and revenue by source, with the decision each number implies.
Most Florida firms do not lack marketing activity — they lack an honest scoreboard. Each vendor reports on the part of the chain it controls, the totals never reconcile, and budget decisions get made on whichever account sounds most confident. LEXGRO measures the whole chain independently, and delivers none of the marketing it measures. The chain in full: marketing → lead → intake → signed case → revenue. LexxlyIQ reports each step, so no link is taken on trust.
Independent measurement, because the party delivering the work should not grade it.
LEXGRO sells no SEO, PPC, content or web design. Nothing in the measurement benefits from a particular channel winning.
Founder Keith Dyer brings 25 years of legal marketing experience to interpreting what the data means for the next decision.
Channel, intake and vendor decisions argued from cost per signed case rather than traffic or rankings.
Attribution and intake data stay in accounts the firm controls, so the scoreboard survives any vendor change.
Experienced legal marketing leadership for ambitious law firms.
Founder
Keith Dyer is the founder of LEXGRO, bringing 25 years of career-long experience in legal marketing to law firms nationwide. As Founder, Keith leads the agency's strategic direction, applying deep industry expertise to build proven growth systems tailored specifically for law firms ready to scale. Throughout his career, he has partnered with over 100 law firm partners and managed millions of dollars in marketing spend, generating more than $75M in revenue for his clients. Keith is also the host of the Law Firm Growth Podcast and a frequent speaker at legal marketing conferences, establishing him as a trusted thought leader in the industry. He is committed to helping law firms across the United States achieve measurable, sustainable growth through systems-based marketing strategies grounded in decades of hands-on experience.
LEXGRO provides independent marketing intelligence: it measures what a firm's marketing and intake actually produce, from spend through to signed cases. LexxlyIQ joins CRM, call tracking, advertising and intake data so qualified leads, intake conversion and cost per signed case by source are visible. LEXGRO delivers no SEO, PPC, content or web design.
Talk with LEXGRO about measuring the chain from spend to signed case.
Career-long legal marketing leadership
Broad law firm partnership experience
Documented client growth impact
Tell us about your firm's goals, current vendors and where you suspect budget is leaking. We'll show you what independent measurement would reveal.
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