Fractional Marketing Services for Law Firms

Fractional marketing gives a law firm access to experienced marketing leadership and strategic support without hiring a full-time executive. LEXGRO’s fractional CMO engagements can include audits, strategy development, channel attribution, budget recommendations, vendor oversight, intake optimization, reporting, campaign optimization, and team guidance. The scope is customized through Light, Standard, or Intensive engagement levels based on the firm’s priorities and available internal resources.

Becoming a fractional CMO typically requires substantial marketing leadership experience, strong strategic judgment, and the ability to guide organizations without managing every task internally. For law firm marketing, expertise in legal growth systems, vendor oversight, intake performance, attribution, and signed-case reporting is especially valuable. LEXGRO’s model is led by Keith Dyer, who brings 25 years of legal marketing experience and extensive work with law firm partners.

A fractional CMO provides senior-level marketing direction, accountability, and oversight on a recurring basis. Responsibilities may include auditing current marketing, developing a roadmap, allocating budgets, coordinating vendors, reviewing campaign performance, improving intake workflows, training teams, and connecting lead sources to signed cases. The role helps law firm leadership make better marketing decisions without adding a full-time executive position.

LEXGRO offers Light, Standard, and Intensive engagement levels. Services can include marketing audits, strategy development, roadmap creation, vendor coordination, performance tracking, campaign optimization, team training, hiring guidance, and recurring strategy sessions. The appropriate level depends on the firm’s marketing complexity, internal capabilities, growth priorities, and need for hands-on oversight. Ad spend, vendor fees, and creative production are separate costs.

LEXGRO recommends a minimum commitment of three months so the team can assess the current marketing system, develop strategy, establish reporting, and begin implementation. Engagements are month-to-month rather than long-term contracts, with 30 days’ cancellation notice required. The practical duration depends on the firm’s goals, starting position, implementation needs, and the complexity of its marketing and intake operations.

LEXGRO does not guarantee specific results, signed-case volumes, rankings, or revenue outcomes. The service does provide full attention, proven strategies, and complete transparency. Reporting can focus on lead trends, intake conversion rates, channel performance, and cost per signed case, helping leadership evaluate what is working and make informed adjustments while recognizing that marketing outcomes depend on multiple factors.

Yes. Vendor coordination and oversight are included in fractional CMO engagements, with scope varying by engagement level. LEXGRO can review vendors, align agencies and internal stakeholders with the firm’s strategy, evaluate performance, provide scorecards, and improve accountability around meaningful business outcomes. This may include SEO agencies, PPC teams, web developers, and other marketing partners already supporting the firm.

Monthly fees cover strategic consulting and marketing leadership, such as strategy development, vendor management, campaign oversight, recurring calls, performance reporting, and ongoing support. The exact inclusions depend on the selected engagement level. Ad spend, outside vendor fees, and creative production are separate costs. LEXGRO can also provide guidance on budget allocation and help leadership understand marketing performance by channel.