Fractional CMO Services
Receive senior marketing leadership without the cost of a full-time CMO. LEXGRO evaluates channels, reallocates budget, manages vendors, improves intake, and tracks performance against signed cases.
Make every marketing dollar work harder with data-led budget optimization for law firms. LEXGRO connects channel performance, intake results, vendor accountability, and signed-case data to reveal where spending is producing value and where it is being lost. Built for legal practices across the United States, our approach helps create scalable growth systems without relying on vanity metrics alone.
Integrated strategy, intelligence, implementation, and conversion support help law firms allocate marketing budgets with greater confidence.
Receive senior marketing leadership without the cost of a full-time CMO. LEXGRO evaluates channels, reallocates budget, manages vendors, improves intake, and tracks performance against signed cases.
LexxlyIQ connects marketing, intake, case, and revenue data in one view, helping leadership understand which channels produce signed cases and where money is being lost.
LEXGRO reviews and grades intake calls, identifies where potential cases are lost, and coaches teams to improve response, qualification, follow-up, and conversion performance.
Law firm SEO support includes Google Business Profile optimization, local citations, on-page work, content strategy, technical SEO, link building, and multi-location planning.
Monthly strategy calls, direct messaging, campaign reviews, performance deep-dives, and vendor guidance give firms practical support without full campaign execution.
A Strategic Marketing Implementor works within the firm to execute marketing activities under CMO guidance, bridging strategic planning and day-to-day delivery.
LEXGRO helps law firms move beyond lead volume and surface the relationship between marketing spend, intake performance, and signed cases. Through channel-level attribution, budget reallocation, vendor oversight, intake optimization, SEO strategy, and unified reporting, firms gain a clearer basis for deciding where resources belong. The approach is designed for legal practices across the United States and adapts to each firm’s growth priorities.
Get specialized legal marketing leadership focused on scalable systems and measurable business outcomes.
Led by a career legal marketing executive with 25 years of industry-specific experience.
Marketing analysis connects channel activity with signed cases and client revenue outcomes.
LEXGRO has partnered with 100+ law firm partners across the country.
Millions in managed marketing spend informs practical allocation and vendor oversight decisions.
Experienced legal marketing leadership for firms ready to scale.
Founder
Keith Dyer is the founder of LEXGRO, bringing 25 years of career-long experience in legal marketing to law firms nationwide. As Founder, Keith leads the agency's strategic direction, applying deep industry expertise to build proven growth systems tailored specifically for law firms ready to scale. Throughout his career, he has partnered with over 100 law firm partners and managed millions of dollars in marketing spend, generating more than $75M in revenue for his clients. Keith is also the host of the The Circle of Trust Podcast and a frequent speaker at legal marketing conferences, establishing him as a trusted thought leader in the industry. He is committed to helping law firms across the United States achieve measurable, sustainable growth through systems-based marketing strategies grounded in decades of hands-on experience.
The 70/20/10 rule is a budgeting framework that commonly assigns most resources to proven marketing activities, a smaller portion to promising opportunities, and a limited portion to experimentation. The exact allocation should be tested against a firm’s channel performance, intake results, signed-case data, and growth goals. LEXGRO can help evaluate whether the framework fits the firm’s current marketing maturity and priorities.
Talk with LEXGRO about your channels, intake performance, and growth priorities.
LEXGRO has partnered with over 100 law firm partners.
More than $75M in revenue generated for LEXGRO clients.
Share your firm’s goals and current marketing challenges so LEXGRO can discuss practical next steps.
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